Mr. Dov Bechhofer Explains How Google Algorithms Index Web Pages
Mr. Dov Bechhofer, a computer engineer with years of industry experience in web development, explains how Google’s algorithms index web pages and how businesses can employ proven tactics to rank higher on search results.
Google is the world’s leading search engine with over a billion search queries made around the world every day. With such a large database cataloging as many (if not all) of the internet’s accessible pages, Google’s algorithms must constantly change and improve to provide the most accurate results.
The exact methods and rules behind Google’s constantly updated algorithms are kept secrets to deter companies and cyber attackers from manipulating results. To help, Google alters its search algorithm usually between 500-600 times each year. Mr. Dov Bechhofer says most of these changes are small and don’t have a major impact on the way Google catalogs web pages. On the other hand, the internet mogul has made a few major algorithmic updates in the past––usually giving a themed name to these updates (such as Penguin and Panda) when alerting internet users while keeping details obscure.
However, the world is full of internet specialists such as Mr. Dov Bechhofer who study Google. Often enough to provide insight into how companies can rank higher up on search results. Considering that most businesses today need an online presence to retain their following. Showing up on the first few pages of a Google search is imperative. In addition, this means businesses must constantly improve their SEO and keep up with changes in algorithms to remain relevant.
“Perfecting Google is an Artform,” Says Mr. Dov Bechhofer
All web pages collected by Google (and there are millions) are scoured and reviewed by “crawlers” or code bots that “crawl” through all the available text on a page, from code and filenames to content, to determine a page’s relevancy. These crawlers will follow links from each web page to see how credible their sources are. They will also eventually follow all the links from other websites that lead back to this specific page. Furthermore helping to determine how authoritative and relevant a page is.
Once a page is indexed, users can use the Google search engine to find exactly the website they’re looking for––fast. The algorithms will try to match any keywords or phrases searched by users. Prompting the most relevant pages based on the text (both on the front-end and back-end of the website).
Paid Versus Organic
In addition, Mr. Dov Bechhofer says that today businesses can achieve higher ranking (and more visible links to their websites) through two methods. (1) Organic ranking and (2) paid to rank. Therefore, an organic ranking is accomplished by being an authoritative resource for internet searches. Your links all lead to exceptional and credible sources. Leading to many professional sites link back to yours. You publish regular content and have a functional, optimized site.
Lastly, they can buy side banners that appear on page borders. Or pay for the top spots on relevant search result lists. The methods behind paid and organic ranking change frequently with Google’s algorithms. Businesses must be just as versatile and capable of change over time to succeed.
Furthermore, there are plenty of opportunities for businesses to take command. Most importantly on the top spots on Google today. This would include both paid and organic SERPs.
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